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CMS/EMS - contact/enquiry management system

Our CMS/EMS provides the means of recording enquiries and of following their progress as they processed through the business.

We developed our contact/enquiry management system with these features in mind:

Suitable for SMEs, at an affordable price
Ease of use and maintenance
Customisable for each client, within a budget
Modular structure to facilitate off-the-shelf extras
Support programme to provide long lifetime.

example - land rover dealership

Our client is a Land Rover Dealership and their main DMS (Dealer Management System) will not accept information until a vehicle purchase has been made.

We supplied an CMS/EMS to capture all enquiries from people who are not yet customers of the dealership.

Our client has logged nearly 4,000 new contacts in about four year's use of CMS/EMS, and has selectively marketed these potential customers from within CMS/EMS.

Contact details, call log and action log, vehicle preferences and test-drive details, and lifestyle profiles are stored in CMS/EMS and are mixed and matched to present marketing and sales opportunities.

core components

The core of our CMS/EMS, which prior to delivery we tweak to suit the particular business in which it is to be used, includes:

Contact detail recording
Enquirer details recording
Action point recording
Response assignments
Assignment logs
Activity logs
Response logs
Enquiry progress and status tracking
Conversion (enquiry-into-customer) analysis
Performance indicators (personnel/product/service)
Mail merge (for follow-ups, etc.)
Management reporting.

modules

These are two general-purpose modules that extend our CMS/EMS as a marketing tool:

Events and Promotions :: Provides mail-merge support for your PR, marketing and event management efforts and tracks response to each initiative.
Client Lifestyle :: If you keep lifestyle information about your prospective customers, you can filter your prospect base to target efficiently and to track links between lifestyle factors and the interest exhibited by your prospects in particular products or services.

If your requirements are not covered by existing modules, we will develop new, or adapt existing , modules to suit your business.